Proven techniques to master the art of the cold callCold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business its also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution Art Sobczaks proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.While other books on cold calling dispense long-perpetuated myths such prospecting is a numbers game, and salespeople need to love rejection, this book will empower readers to take action, call prospects, and get a yes every time. Updated information reflects changes and advances in the information gathering that comprises the smart part of the callingFurther enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first versionAuthor Art Sobczaks monthly Prospecting and Selling Report newsletter the longest-running publication of its type reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.
