How to avoid rejection and get a win on every sales call Cold calling is not only the potentially fastest and most profitable way to initiate a new sales contact and insert oneself into a buying process-- it's also one of the most dreaded tasks a salesperson could perform. The solution is Art Sobczak's unique, never-experience-rejection-again system, Smart Calling. Smart Calling is a guide to placing sales calls while minimizing the pain, fear, and rejection associated with cold calling, and being successful in achieving one's objective. While other books on cold calling dispense long-perpetuated myths, this book empowers readers to take action, call prospects, and hear "Yes" more often. * Full of hundreds of real-world examples with word-for-word conversational language * Sobczak's proven process will appeal to even the most calling-averse person* Outlines specific techniques for avoiding the pain of rejection and turning a cold call into a successful sales opportunity No salesperson should pick up the phone without reading this book and absorbing its clear, field-tested methods for turning the cold call from a nasty and often fruitless rite-of-passage to profitable tool.
No discussions yet. Join BookLovers to start a discussion about this book!
Buy This Now
I could have written this book. That doesn't mean I am boasting that I could have done it as well. I am referring to how much my smart call views agree with Al's. I coach sales - it's a biz I don't look for, it comes to me from referrals as in my core biz, I make my sales numbers. When I read this book, I found myself saying over and over - I've said that, I've done that. Luckily the good things, though I've made more than my share of mistakes. I've already started referring this book and it should be on everyone's shelf. My book is littered with post-its bookmarking other books Al refers to that I'm here shopping for right now. So he gives you a place to go if something piques your interest and it takes away from the subject. I don't think I've ever read a book where I am in agreement over 99% of the time. In fact I found one and only one suggestion I didn't agree with - calling twice in a row. Someone did that to me--and he dialed both my cell and land phone--same time every day, during my run. So I'd miss his calls every day and have 4 on my caller ID. But it's a mute point compared to the abundance of good stuff in there. This is a book for newbies and refresher for pros. Even with 20 plus years of award winning sales experience--I learned something. I was reminded of things I used to do, quit, and this book made me realize what I should start doing again. Thanks! PS--Al, one that really hit home. Making fun of someone's last name. It sounds so basic, and I can't believe how some rude salespeople think it's sophomorically funny. Read more
No quotes shared yet. Join BookLovers to share your favorite quotes!
Earn Points
Your voice matters. Every comment, review, and quote earns you reward points redeemable for Bitcoin.
