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John Mullins

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
2014
 The New Business Road Test: What entrepreneurs and executives should do before writing a business plan
The New Business Road Test: What entrepreneurs and executives should do before writing a business plan
2010
 Marketing Management: A Strategic Decision-making Approach
Marketing Management: A Strategic Decision-making Approach
2006