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Marketing Management: A Strategic Decision-making Approach by John Mullins

Marketing Management: A Strategic Decision-making Approach

John Mullins
McGraw-Hill College
Jan 2006
6th Edition
Business & Investing WSBN
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Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives. Read more Continue reading Read less
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About this book
Publisher McGraw-Hill College
Published 2006
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