Kick Ass Social Commerce for E-preneurs: It’s Not About Likes--It’s About Sales by John Lawson

Kick Ass Social Commerce for E-preneurs: It’s Not About Likes--It’s About Sales

John Lawson
BenBella Books
Mar 2014
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It’s not about Likes—it’s about sales.You’re not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore.In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.

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