To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner. This book explains how to develop a marketing plan that will work for any service business—from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.
