The 25 Most Common Sales Mistakes: . . . And How to Avoid Them

<p>&quot;<i>25 Sales Mistakes</i> is essential for any professional or organization committed to sales excellence.&quot;<br>--Michael A. Berman, Chief Operating Officer, Outside Ventures</p><p>In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:Don't sell against a competitorDon't be satisfiedDon't stop getting ideasDon't use boilerplate proposalsDon't overuse e-mail The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.</p>