The ancient Greeks worshiped a complex group of deities, weaving their characters into timeless tales of love, heroism, and intrigue. Plays, poems, paintings, and sculptures commemorating these tales have survived for centuries. Even as world religions and scientific knowledge have evolved, bringing with them new beliefs and understanding of the world, the ancient Greek tales continue to provide a basic foundation for Western thought and sharp insight to the human psyche. Although these stories took place thousands of years ago, they still impact us today. The personality and characteristics of Zeus can often be seen in tales that modern writers and filmmakers weave. The name Zeus still stands for the ultimate in power and authority, which is why it graces modern companies and their products.