Rules For Revolutionaries

The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution.Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Kawasaki, the former "chief evangelist" of Apple and renegade business strategist, is back with his seventh book, this time using his battle-tested lessons to help revolutionaries, such as entrepreneurs, engineers, inventors, product managers, and small-business owners, become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change the world".