The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Fully revised and expanded for the first time in a decade, this is Guy Kawasakis classic, bestselling guide to launching and making your new product, service, or idea a success.Whether youre an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, theres no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasakis decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.