Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them

This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans.This is also the story of an unusual man.  Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company.  A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling.Then tragedy struck.  Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family.