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The Marketing Plan by William A. Cohen

The Marketing Plan

William A. Cohen
336 pages
Wiley
Jan 1995
Paperback
Business & Investing WSBN
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Easy-to-follow, step-by-step instructions will enable readers to develop a professional marketing plan. A wealth of convenient forms focus attention and, once completed, serve as the basis of the marketing plan. Includes numerous sample plans which motivate and reinforce comprehension.
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About this book
Pages 336
Publisher Wiley
Published 1995
Readers 0

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