Framework for Marketing Management, A by Philip Kotler

Framework for Marketing Management, A

Philip Kotler
382 pages
Prentice Hall Business Publish
Jul 2000
Paperback
Business & Investing WSBN
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Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management.
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About this book
Pages 382
Publisher Prentice Hall Busine...
Published 2000
Readers 0