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Walter Dill Scott

Walter Dill Scott (1869–1955) was an American psychologist and academic administrator, recognized as one of the first applied psychologists. He pioneered the application of psychology to business practices, including personnel selection, advertising, and industrial psychology, and served as the 10th president of Northwestern University.[1][4]

Cooksville, Illinois, USA May 1, 1869 Wikipedia
Psychology Industrial Psychology Applied Psychology
Increasing Human Efficiency in Business, a contribution to the psychology of business
Increasing Human Efficiency in Business, a contribution to the psychology of business
 Influencing men in Business; the Psychology of Argument and Suggestion
Influencing men in Business; the Psychology of Argument and Suggestion
2022