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Terence A. Shimp

Terence A. Shimp is an American marketing scholar best known for his influential work on advertising, promotion, and integrated marketing communications. He authored the widely used textbook "Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications" and has been associated with academic research in consumer behavior and marketing communication.

marketing advertising business
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
2013
 Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications
Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications
2000