Susan Weinschenk

Susan Weinschenk is a behavioral psychologist and author with over 30 years of experience in design and user experience, specializing in the intersection of psychology, behavioral science, and UX. She is the CEO and Chief Behavioral Scientist at The Team W, a consultancy that helps organizations apply psychological insights to improve how people interact with technology. She has authored several influential books, including '100 Things Every Designer Needs to Know About People' and 'How to Get People to Do Stuff'.