Susan M. Broniarczyk

Susan M. Broniarczyk is the Susie and John L. Adams Endowed Chair in Business and Professor of Marketing Administration at the McCombs School of Business, University of Texas at Austin. Her research focuses on consumer behavior and decision-making, particularly in brand and product management, product recommendations, and gift-giving. She earned a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.