Scott A Neslin

Scott A. Neslin is the Albert Wesley Frey Professor of Marketing at the Tuck School of Business, Dartmouth College, where he has been since completing his PhD in 1978 from MIT's Sloan School of Management. His expertise spans customer relationship management, marketing effectiveness measurement, sales promotion, and advertising, with over 31,000 citations in his academic work. He has served as President of the INFORMS Society for Marketing Science and is an ISMS Fellow.