Nigel Piercy

Nigel Francis Piercy was a British economist and Professor of Marketing and Strategy at Warwick Business School, University of Warwick, as well as previously at Cranfield School of Management and Cardiff University. He was widely published in marketing and management literature, authoring influential works including 'Market-Led Strategic Change: Transforming the Process of Going to Market' and 'Strategic Customer Management: Strategizing the Sales Organization.' He served as Associate Dean at Warwick Business School until his death in 2017.