Mike Molesworth

Mike Molesworth is an Associate Professor in Marketing, previously at the University of Birmingham, Henley Business School, and Bournemouth University, with over 22 years of experience lecturing in marketing communications. A Cambridge-educated engineer, he has over 40 years in business, starting in vehicle-related engineering and service-based corporates, and his research focuses on consumer behavior, digital virtual consumption, videogame consumers, and the marketisation of higher education. He is the author of books such as 'Digital Virtual Consumption' and 'Reframing Disability?'.