Lonely Planet Publications (Firm)

Lonely Planet Publications (Firm) is a travel guide book publisher founded in Australia in 1973 by the Wheeler family, who self-published the first guide, Across Asia on the cheap[1][2]. The company has printed over 150 million books and published more than 600 travel titles, offering frank and distinctive assessments of locations worldwide[1][3]. It maintains offices in Melbourne, Oakland, Paris, and London, and introduces roughly 25 new titles annually[3].