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John M. McCann

Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing, 3)
Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing, 3)
1990
 The Marketing Workbench: Using Computers for Better Performance
The Marketing Workbench: Using Computers for Better Performance
1986