Giles Lury

Giles Lury is a British branding consultant and executive at The Value Engineers, with experience across advertising, market research, packaging design, corporate identity, and brand consultancy.[1][2] He is also an author of marketing books and brand stories, including titles such as *The Prisoner and the Penguin*, *How Coca-Cola Took Over the World*, and *Inspiring Innovation*.[1][2][3]