George S. Yip

George S. Yip is a renowned expert in global strategy, marketing, and innovation, particularly in China and Asia-Pacific regions. He has held prominent academic positions including Emeritus Professor of Marketing and Strategy at Imperial College Business School, Professor of Management and Co-Director of the Centre on China Innovation at China Europe International Business School, and Dean of Rotterdam School of Management, Erasmus University. Author of influential books such as Total Global Strategy, China's Next Strategic Advantage, and Pioneers, Hidden Champions, Change Makers and Underdogs, he also has extensive business experience at Capgemini, Price Waterhouse, and Unilever.