Gad Saad

Gad Saad is a Canadian professor of marketing at Concordia University's John Molson School of Business, renowned for pioneering the application of evolutionary psychology to consumer behavior and marketing. Born in Beirut, Lebanon to a Jewish family, he immigrated to Canada due to antisemitism and holds degrees from McGill University and Cornell University. He is a bestselling author of books like The Evolutionary Bases of Consumption and The Parasitic Mind, hosts The Saad Truth podcast and YouTube show, and writes for Psychology Today.