by John Mullins

John Mullins is a former entrepreneur, award-winning teacher, and Associate Professor of Management Practice at London Business School, where he has studied business startups and growth since 1992. He is a bestselling author of books including *The New Business Road Test*, *Getting to Plan B* (co-authored with Randy Komisar), *The Customer-Funded Business*, and *Break the Rules!*, along with textbooks, case studies, and articles in outlets like Harvard Business Review. A veteran of three entrepreneurial ventures with 20 years of executive experience, he is recognized as a leading thought leader in entrepreneurship.