Barbara Costello

Barbara Costello, known as 'Babs,' is a TikTok influencer, home cook, and New York Times bestselling author who rose to fame during the COVID-19 pandemic sharing recipes, cooking tips, and homemaking advice on @brunchwithbabs, attracting over 4 million followers.[1][3][4] A former middle school teacher and Marquette University alumna from Chicago, she married Bill Costello in 1969, raised four children, and later co-owned a restaurant with family.[2][4][5] Her cookbooks, including 'Celebrate with Babs' and 'Every Day with Babs,' reflect her Midwestern warmth and family-focused traditions.[4][5]