Many companies fail to see the opportunities hidden in economic downturns or recessions. The current economic difficulties have been unprecedented in history, and will need to be handled with no panic or anxiety. To take advantage of opportunities, you first need to do a thorough but rapid assessment of your own vulnerabilities and have a process with key performance indicators to measure health going forward. This will position you to seize future resources of competitive advantage, whether from bold investments in product development, digitization, disruptive technology, flatten of organization, etc.
