Kotak's No-nonsense Digital Marketing

Goal of this book is to make all readers fully aware of digital marketing so that they can harness it to promote their products and services seamlessly.The scope of this book is to make you learn digital and social media marketing systematically, while keeping your business goals front and centre.This book is written in an easy to understand language and stayed away from technical jargons because goal is to simplify digital marketing for anyone and everyone, especially those who have no (or very little) knowledge of this subject.Book will make you aware of the various processes, people, pitfalls, and best practices around digital marketing. It is a no-nonsense approach to the Why, What, When, and Where of digital marketing.For advertisers, the world has undergone a complete transformation. In fact, it transforms every five years. Once upon a time, your target audience was only reading newspapers or listening to the radio, but today they are spoilt for choice. They have an unending range of options to choose from and we are all waging a digital war to get the attention of this consumer ... even while we know all too well that their loyalties are fickle.Amidst the pandemonium, digital marketing offers a ray of hope for small and mid-sized businesses. Digital is a path to transform any business. It is a ticket to achieve unprecedented scale, relevance, and recall for your brand.Whether you are an individual, an SME, a corporate, a business consultant, an entrepreneur, a brand manager, a professional, or even a marketing manager - if you have products or services to offer, and if you are struggling to get your client's attention, this book is for you.