Dream Then Build: A workbook for creating business tools that tell a compelling story

Business tools are dull. People want the story. They don't want to hear YOUR story; they want to hear THEIR story. Dream Then Build is a workbook that helps non-business people build dreams by telling the customer's story in a way that sells profitable products and engages investors. . Dream Then Build was written with the entrepreneur in mind, not the business school graduate. This workbook walks the reader through the steps of weaving their story within the story of their customers. It helps ensure a business' brand aligns with the customer's vision. The worksheets help create a positioning statement, identify a target segment, size markets, and make essential financial tools. After completing the worksheets in this book, the reader will have what they need to create the following business tools: Business Plan, Elevator Pitch, Sales Pitch, Pitch Deck, One-Pager, Web Content, and Business Model Canvas.