Social Media Addiction: A Review: Measures of Social Media Addiction

The revolution witnessed in information technologies and related networks have radically transformed human civilization. Over the past many decades now, academicians have discovered a number of themes concerning technology-related addiction such as internet addiction, online game addiction, smartphone addiction, cybersex addiction, social media addiction and online shopping addiction. Social media addiction has been one of the important domains that have been studied in the recent decade. One important aspect of research into social media addiction has revolved around its measurement and conceptualization. This book presents some of the important themes in social media addiction to its readers. The foremost objective of this book was to explore and identify the relevant dimensions of social media addiction. This process was done by exploring important studies on social media and other forms of online addiction. The main dimensions of social media addiction identified are 'Salience', 'Conflict', 'Preference for Online Social Interaction', 'Fear of Missing Out (FOMO) ', 'Relapse', 'Tolerance', 'Negative Outcomes', 'Continuous Use', 'Withdrawal' and Escapism. The developing regions have a vast social media user population which makes it imperative to study social media addiction in such regions