PERSUASION ENGINEERING

For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining Design Human Engineering ®, Richard Bandler's latest discoveries in the field of human development, the success patterns that he has been teaching for years in Neuro-Linguistic Programming and John La Valle's applications in the business arena. Persuasion Engineering® provides new insights into the selling process. Richard's genius and indepth understanding how the brain works and how we see our communicating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply.Having studied some of the most successful business people and applying these discoveries, this material is written for even the novice to understand and use.