Vikings and Mandarins: Sino-Scandinavian Business Cooperation in Cross-Cultural Settings (Copenhagen Studies in Economics and Management)

This first book on Scandinavian companies' experience with business operations in the People's Republic of China is based on extensive interviews with Scandinavian and Chinese managers. Thorough presentations of the two cultures serve as background for the book's main chapters on four issues, identified by the author as central for intercultural dealings with the Chinese: Personalisation Networking Face Perception of time. Each chapter contains practical advice for Western business executives operating in China. Dr. Verner Worm, now at the Asia Research Unit at the Copenhagen Business School, worked for several years in China, first as a resident manager for a Danish company and later as a business consultant for a number of companies. He is fluent in Chinese.