In the small village of Hawkins Hollow, three best friends who share the same birthday, sneak off into the woods for a sleepover the evening before turning 10. But a night of pre-pubescent celebration turns into a night of horror as their blood brother oath unleashes a three-hundred year curse. Every seven years, Fox and his friends have seen their town plagued by a week of unexplainable evil events. With the clock winding down on the third set of seven years, someone else has taken an interest in the town's folklore. Layla Darnell, the head of a NY boutique, is inexplicably drawn to Hawkins Hollow, but when someone, or something, starts threatening her life, she realizes shes somehow involved in the strange happenings. And even though Fox tries to keep a professional distance, his interest in Layla has also become personal.