This End Up: Original Approaches to Packaging Design

The pressure on packaging designers to create innovation, attraction and distinction for a product amongst fierce competition on crowded shelves is intense. In arguably the most commercially driven area of graphic design, the work must stand out with personality, charm and impact.This End Up features 18 international packaging projects which do just that: music, clothing, toiletries, in-store, retail, even down to fine art. Contextual essays and a wealth of visual material chart the development of each project, and illustrate the design approaches that have produced some of today's most original packaging.