The Gray Matrix Handbook: getting the message across

Understanding of what we communicate and how we communicate it are vital in the contemporary world. This book will be a great help in Christian ministry of all kinds - especially in mass media and social media. The Gray Matrix has been a valuable tool for the past 40 years. This is the first handbook to help the user understand it, how it developed and what variants there are of it that may make it more culturally relevant. The author, Frank Gray, developed the Matrix while spending most of his working life with Far East Broadcasting Company (FEBC) and has provided training within many Asian countries. Read more Continue reading Read less