Putting it All Out There:: The Complete Playbook for Selling Products and Services Through the Right Channels (How to Grow Your Business Through Better Relationships)

Putting it All Out There: The Complete Playbook for Selling Products and Services Through the Right Channels is an action-oriented playbook for business leaders who need to navigate the complexities that arise before, during, and at the end of establishing, or taking part in, channel sales programs. . The 'Putting it All Out There Playbook' helps leaders identify and harness the elusive "lightning in the bottle" that results when companies -- be they well-trusted entities, unknown business upstarts, or aggressive competitors -- come together to find ways to increase business performance and shareholder value.. What makes the 'Putting it All Out There Playbook' most valuable is that it is deeply rooted in reality - drawing on cross-industry best practices and real-life insights from those who have created, managed, and honed channel sales programs that have given the world bold new products and services while improving business' performance. Specifically, practical lessons and tips are provided by world-class companies and channel sales leaders, including: ADP, Bennett Gold, Constant Contact, Everlink, HP, SmoothPay, Vigorate Digital, and Write on the Money. These insights are concisely captured by channel sales professionals Andrew Z. Brown and Phil Hogg -- who have written extensively for The Financial Post and Profit Magazine.. The strategies and tactics laid out in the 'Putting it All Out There Playbook' will help leaders overcome the harsh reality that while channel sales programs can catapult businesses into exciting new domains, they are fraught with challenges. As a result, the 'Putting it All Out There Playbook' will help leaders build successful and cost-effective channel sales programs.