There are countless books written for salespeople about various sales techniques prospecting, generating leads, building rapport, handling objections, closing the sale, collecting referrals, and providing excellent customer service. The list goes on and on. This is not one of those books. Most salespeople use these techniques daily, yet the majority still fail to achieve the results they want. So, what is the difference between average performers and the top 1 in your company or industry? Which strategies, mindsets, rituals, practices and systems do the top 1 maintain daily that got them to the top and continues to keep them there? The more you study the worlds top salespeople, in any industry, the more you realize that their success is a result of who they are more than merely what they do.