Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems - including Domino's Pizza, Dunkin' Donuts, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, and Burger & Lobster - this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.
