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Marketing and Design Management by Margaret Bruce

Marketing and Design Management

Margaret Bruce
256 pages
Thomson Learning
Jun 1997
Paperback
Business & Investing WSBN
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This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organization, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practices in design management for marketing.
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About this book
Pages 256
Publisher Thomson Learning
Published 1997
Readers 0

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