The Economics of the Mass Media (The International Library of Critical Writings in Economics series, 199) by Gillian Doyle

The Economics of the Mass Media (The International Library of Critical Writings in Economics series, 199)

Gillian Doyle
672 pages
Edward Elgar Publishing
Jan 2007
Hardcover
Business & Investing WSBN
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The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.
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About this book
Pages 672
Publisher Edward Elgar Publish...
Published 2007
Readers 0