Celebrate 100 years of the unbelievable! Through never-before-seen photos, anecdotes, stories and company archival images, you'll journey through the days of Robert Ripley's travels and broadcasts, the creation of the first museum, the company's proud publishing history, and its expansion into the world-class attractions company it is today. Designed as a visually stunning artifact of an American icon, this is a book that will awe, amaze and inspire everyone who knows and loves this incredible brand.