Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata (Diversity and Plurality in South Asia)

Caste, Entrepreneurship and the Illusions of Tradition is an ethnographic study of the potters of Kolkata's Kumartuli, an analysis of their lives and the related commodification and instrumentalization of caste. This group of artisans turned artists do not display passive responses to colonial and capitalist encounters but engage actively with the modern and economic developments of society at large, redefining the concept of caste identity in the process. Caste, Entrepreneurship and the Illusions of Tradition suggests a new academic direction for the study of modern India, and of caste in particular, through an empirically grounded portrayal of the synthesis of traditional categories and contemporary realities.