Every time we eat we are making a choice about what we support in the food industry and what we don't. Industrialized farming, additives and animal cruelty have led many people to become vegans and vegetarians but that's not the only alternative to ethical eating. Flex Appeal is all about the balancing our ethics with our tastebuds, and our vegetarian friends with our meat-eating ones. Reduced meat intake, organic vegetables, free range chickens, and drug-free animals humanely raised on small, mixed-crop farms are all alternative choices to the strictness of a vegan diet. Flex Appeal shows you how to make these choices for your family and how to ease-in even the staunchest meat and potatoes eater into eating healthier and more sustainably, without having to give up meat.