Research Anthology on Social Media Advertising and Building Consumer Relationships by Information Resources Management Association

Research Anthology on Social Media Advertising and Building Consumer Relationships

Information Resources Management Association
543 pages
Business Science Reference
May 2022
Hardcover
Business & Investing WSBN
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"This edited research book considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy by discussing common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world"--

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