Conspiracy of Life: The Wholefoods Battle for Your Mind

Whole Foods Market is the "largest natural and organic foods supermarket chain in the U.S." In this book, the author provides an organizational analysis of Whole Foods' place in the natural and organic supermarket industry as more competitors emerge in the market. The book begins with a historical look at the birth and expansion of Whole Foods Market. The analysis explores internal and external environments that contribute to whole Foods' success. After identifying the strengths and weakness of the supermarket, Lutz presents "an action plan" that Whole Foods can use to help them hold their competitive advantages over rival natural and organic supermarkets.