Strategic Planning: Fundamentals for Small Business

Abstract
This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small businessperson that is the theme of this book: be focused, be different, and be better. This book provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.
Read more Continue reading Read less ABOUT THE AUTHOR
Dr. Gary May brings a unique background and perspective to the subject of strategic planning for small businesses. He grew up working in a family wholesale distribution business, May & Company, Inc. Joining the business full time after graduating from Duke University with a degree in business, Gary helped lead the company to consistent sales and profit growth over an 18-year period. Read more Continue reading Read less