The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

<b>Deliver Big-Picture Marketing Plans for Pennies on the Dollar</b><br>Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.<br><br>Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.<br><br>Learn how to:<br>Develop a clear business vision<br>Position your business and services strategically<br>Research your market and target your ideal client<br>Integrate online and offline marketing<br>Put measurements in place to assess marketing tactics<br>Create an effective implementation schedule<br>Review and troubleshoot for future success and growth<br><br>Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.<br>