80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Stop "Just Getting By"... Master The 80/20 Principle And Make More Money Without More Work.When you know how to walk into any situation and see the 80/20's, you can solve almost ANY conversion problem.Any traffic problem.Any money problem."If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."- Dan Kennedy, Author, The Ultimate Marketing PlanIf you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:Slash time-wasters (page 117)Locate invisible profit centers in your business (page 31)Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)Gain coveted positions on search engines (page 70)Differentiate yourself from rivals (page 67)Gain esteem in your marketplace (page 154)Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.