The Business Side of SEO: Building a Business Within the Digital Marketing Industry

SEO skills alone won't build a sustainable business - knowing how to sell them will. The Business Side of SEO reveals the essential tactics, strategies, and real-world insights every SEO professional, agency owner, and freelancer needs to transform expertise into a profitable business.Mark A Preston, a seasoned SEO authority with over two decades of experience, built two successful agencies with zero investment. His journey reveals what truly works to grow an SEO business and, crucially, what doesn't. From identifying your ideal client to crafting winning proposals, to refining lead generation and client retention strategies, this book provides a clear, actionable roadmap based on Mark's proven methods.Inside, you'll find:Strategies to pinpoint and attract high-value clients, establishing credibility and trust.Step-by-step guidance on pricing, revenue models, and creating tailored packages that clients actually want.Tools to streamline the lead generation and sales process, building a steady flow of quality inbound leads.Real-world lessons on what to avoid, drawn from Mark's own trial-and-error experiences.Expert tips on using platforms like LinkedIn and email marketing to drive engagement, build connections, and land contracts.If you're ready to stop "just doing SEO" and start building a real business, The Business Side of SEO is your guide to making it happen.